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Citistates
Strategies: From raiding to alliances
By Ioanna T. Morfessis
President and CEO
Greater Baltimore Alliance
During the economic recession of
the late 1980s and the early 1990s, American communities contributed significantly
to the dramatic increase in the intense bidding wars for corporate relocations,
business expansions and the new jobs and tax base that these projects generated.
Cities, regions and states across the US were pitted against each other
vying for these “economic prizes,” upping the stakes to astronomical incentive
levels in many cases. Because of the severity of the recession, no political
jurisdiction was immune to this behavior.
One of dozens of examples is found
in the Greater Phoenix Economic Council (GPEC), one of the nation’s first
regional or citistate economic development partnerships. True to the prevailing
practice of that era, the battle cry was sounded each time a prospective
new employer was shopping US markets for a new site. Raiding Los Angeles
of its companies was a major initiative for Phoenix, as was going head-to-head
with Dallas, Portland, Tampa, Atlanta, Seattle, Austin and numerous other
citistates to win coveted new employment generating projects. As evidenced
by its present robust economy, this strategy yielded positive results for
the Greater Phoenix region.
Today, even with the unprecedented,
sustained growth in the national economy, economic development bidding
wars continue, with the award of substantial public incentives to induce
new investments and jobs from private enterprises. This practice has raised
legitimate and significant public policy questions for citistates, many
of which are debated incessantly as corporate welfare giveaways continue
to make headlines.
Based on broad economic development
experience over 25 years, I am encouraged with what I see will eventually
be an episodic change in economic development practices. During this new
century, Americans will finally witness the long overdue demise of combative,
“lose-win” competition for coveted jobs, investment and tax base among
states and communities. Instead, “alliances” will forcibly emerge as the
dominant form of interaction among cities, regions, and states. A new era
for growing economies now is beginning to emerge, one in which factions
of historic rivals are, in fact, engaging in “win-win” collaboration between
and among themselves to preserve their social and economic livelihoods.
The United States will become a nation of allied “citistates” that will
adhere as groups on the basis of shared values, interests and perceived
and real external economic threats. These as yet unorthodox alliances ultimately
will typify how U.S. communities conduct economic development in the future.
Quantum advances in information technology
and our global economy are the principal drivers of this change. Success
will come to those who forge new ‘boundary-less’ and cooperative agreements.
Consider disparate regions working together as one to gain competitive
and comparative advantage over other regions and nations.
Already, we are witnessing many examples
of this new level of citistate alliances. A long-standing international
trade and economic development alliance between the states of New Mexico
and Chihuahua, Mexico has yielded impressive economic “win-wins” for both.
Technology, business and university resources are shared by the three metropolises
of the Diamond Alpine Region – Lyon, France; Turin, Italy; and Geneva,
Switzerland. Maryland, Virginia and the District of Columbia joined forces
three years ago to mount an international tourism campaign and program,
using the Nation’s Capital as the centerpiece of attraction. The Cincinnati/Kentucky
region has benefitted from a strong alliance in economic and workforce
development, and most recently, is using this platform to bid for the Summer
2012 Olympic games. These are just a very few of many examples of the new
strategic alliances that are being forged between and among previously
competitive and combative citistates.
As we move into this new century,
picture the mayors from Seattle to San Diego joining forces to create one
West Coast, USA citistate to compete for ever-emerging technology start-ups.
Imagine the governors from Maine to Maryland creating a single foreign
free-trade zone, complete with a uniform taxation policy, to stave off
the exodus of their dwindling manufacturing jobs to points south, west,
and offshore. Believe that the Rocky Mountain States will adopt a singular
permitting process to induce even more business growth in their region.
In this newly emerging alliance-based
citistate economy, public officials will work to enhance the quality of
life — and therefore their comparative advantages — throughout entire multi-jurisdictional
regions, and not just within their own political boundaries. Private sector
leaders, who today confront commerce and competition on a world scale as
a matter of course, will force even stronger alliances with expansive market
areas to ensure that their business locations stay healthy, vibrant and
good places in which people can live and raise families.
These trends bode well for the future
of citistates. No longer can we rely upon singular jurisdictions, or even
regional market economies, to sustain economic and community health. Cities,
counties and regions are expanding their horizons and “virtual” territories
in each direction to expand their reach for enduring and vibrant economic
futures.
The author is founding president
and CEO of two citistate economic development initiatives: Greater Phoenix
Economic Council (1989-1997) and Greater Baltimore Alliance (1997 to present).
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Last updated October 29, 2000 |